About us
Our Sustainability Story
Estidaama Vision
Welcome to Estidaama– a platform born out of a commitment to inspire, educate, and empower people as individuals and communities around the world to make sustainable, eco-conscious choices in their everyday lives. Founded by Basel Sarhan, a passionate advocate for sustainability, Estidaama was created to be a beacon of positive change in a world facing environmental challenges.
At Estidaama, we believe that every choice we make can contribute to a healthier planet. Our mission is to guide and inform you, our valued visitors, by providing access to carefully curated, eco-friendly products from around the world, from ethical clothing to sustainable household items, wellness products, and beyond.
Through our platform, we strive to bridge the gap between awareness and action by making sustainable living accessible, practical, and inspiring. Whether you’re just beginning your eco-journey or are already committed to a greener lifestyle, Estidaama offers tools, knowledge, and products to support every step. We prioritize transparency, ethical sourcing, and quality
We partner with brands, artisans, and creators who prioritize the planet and people, ensuring that each item showcased on Estidaama meets our high standards of environmental responsibility and social impact. Through informative content, product recommendations, and sustainability tips, we aim to support you on your journey toward a more sustainable lifestyle.
Thank you for joining us in this journey toward a better, greener world. Together, we can make a difference—one sustainable choice at a time.
Education is also at the heart of what we do. Our blog and resource center feature insightful articles, expert advice, and real-life stories that empower individuals to make informed choices—from reducing plastic waste to adopting zero-waste practices
